The History
1st outlet
No 9, Bangunan LKNP,
Jalan Besar, 25000 Kuantan
Intan's Oven isn’t just about great food—it’s about making a difference. With every slice of cake and plate of Nasi Lemak, you’re helping empower young women and support meaningful community initiatives.
intan's oven at carrefour outlets
Started as home-based at Tembeling Resort, Kuantan.
The story behind...
The Story Behind Intan’s Oven
Intan's Oven is more than just a café—it's a mission-driven business founded by Intan Baizura Shuib, a visionary entrepreneur and graduate of the University of Wisconsin, Madison, with double degrees in Economics and Political Science.
With a passion for empowering young women, Intan’s Oven serves as a platform to equip local girls with business knowledge and practical skills in food processing and marketing. To date, Intan has successfully trained over 100 women, many of whom have gone on to establish their own businesses.
The bakery café is also deeply committed to giving back to the community, actively participating in:
Pahang SME Business Collaboration
Disaster relief and recovery efforts.
Entrepreneurship development programs for local students
Education initiatives for underprivileged children.
When you visit or support Intan’s Oven, you’re not just enjoying great food—you’re contributing to a greater purpose.
Why Intan's Oven?
A Café with Purpose: By choosing Intan's Oven, you're supporting a business that empowers women and gives back to the community.
Premium Quality: We use only the finest ingredients in everything we make—from our signature cakes to our savory dishes.
Local & Global Flavors: Our menu brings together the best of Malaysia’s beloved comfort food and classic western dishes, all th a unique twist.
Empowering Communities: Every purchase helps support our mission to empower local women and contribute to community causes.
Cozy Atmosphere: A perfect blend of modern comfort and rustic charm, our café is the ideal spot to unwind and indulge.
Made with Love: Every dish and cake is crafted with care, dedication, and a passion for flavor.
Wholesome Ingredients: We’re committed to using natural ingredients, avoiding artificial flavors and colors to ensure every bite is as pure as it is delicious.
Health-Conscious Practices: Our drinks are prepared with reverse osmosis water for your peace of mind
Friendly Atmosphere: From the welcoming smiles of our staff to the cozy ambiance of our café, every visit feels like home.
From a Home Kitchen to International Recognition
The story of Intan’s Oven is one of passion, perseverance, and community empowerment. It all began in 1999 when Intan Baizura Shuib baked her classic chocolate chip cookies at her apartment in Kuantan Tembeling Resort. The cookies quickly became a hit among friends and family, with requests pouring in after she served them at festive gatherings and social functions.
In 2000, as demand grew, Intan moved to a landed house in Beserah, Kuantan, where she hired local young women to assist with cookie production. With limited resources but unwavering determination, she participated in small trade exhibitions and events, introducing her cookies to a broader audience.
In 2002, Intan took a bold step and opened her first outlet at No. 9, Bangunan LKNP, Jalan Besar in Kuantan town. To keep operations simple with her small team, she introduced a unique self-service café concept, where customers could prepare their own drinks while enjoying her delicious cookies.
To expand her offerings, Intan enrolled in a one-week crash course with a local renowned chef, learning to bake cakes, sweet buns, and prepare local delicacies and drinks. This newfound knowledge allowed her to introduce a variety of cakes and sweet buns alongside her cookies. Soon, her sweet buns were in demand at local gas station shops, school canteens, and cooperative shops, as well as staff canteens at several local factories.
In 2005, Intan’s Oven moved into its own shoplot—Lot No. 3 in the same building—marking a significant milestone. With a growing reputation, she began participating in prestigious national events such as MIHAS (Malaysia International Halal Showcase), MAHA (Malaysia Agriculture, Horticulture, and Agrotourism Show), MIFB (Malaysia International Food & Beverage Trade Fair), and Halal Fest.
Her ambitions extended beyond Malaysia. Starting in 2007, Intan promoted her products at international trade events, including Singapore, the Halal Trade Show in Brunei, and China. By 2009, Intan’s Oven began exporting its signature chocolate chip cookies to Dubai, followed by China in 2013, solidifying its place as a globally recognized brand.
From a home kitchen to the international stage, Intan’s Oven continues to inspire with its dedication to quality, innovation, and community empowerment.